5 FREE Social Media Tools for Small Businesses

If you’re running a small business, time is probably of the essence for you and social media can probably be a bit of a headache. With the enormous positive effects of social media marketing, most small business should have a social media marketing strategy.

Most small business owners have such a high workload already that it can be really difficult to effectively use social media and to stay relevant to the audience.

Here’s our top 5 free tools that will help you run your social channels, easily, effectively and without sacrificing too much of your time.

5 free social media tools for your small business

  1. Hootsuite

Hootsuite is such a fantastic tool for any social media professional or small business owner. The good news for small businesses is, with this platform the free version provides you with just what you need to shave time off your day.

The main features of Hootsuite are: a multichannel social media listening tool, a scheduling tool. RSS feeds, reporting and analysis. Basically it allows you to manage all of your social networks from one platform, by allowing you to schedule your weekly updates, engage with your audience and key influencers and grow your brand.

The free version connects up to 3 social profiles from your choice of: Facebook, Twitter, Instagram, Google+, Linkedin and Youtube, which for a small business should be just enough.

  1. Giphy

If you want to create gifs for your business, this would be my go-to tool for the job. Status updates and images can be great for telling stories, however some things are just so much better in motion.

If you struggle with creating videos for your social media channels due to time constraints, this is definitely the tool for you.

  1. Socialrank

If your small business is on Instagram and Twitter, then this useful tool can be extremely handy as it allows you to identify, organize and manage your followers and find out which of your followers are the most engaged.


Memes – another huge trend on the social scene. One of the features of IMGFLIP is an easy to use meme generator and some of the great features of this are the customisable fonts, multiple text boxes on one image and the ability to draw on your images. It’s a winner.

  1. Canva

Most small businesses don’t have access to a team of designers……. enter Canva. This is an absolute lifesaver and will soon become you favourite social tool.

With its pre-sized design templates you are able to quickly and easily create professional looking social media images to grab the attention of your followers.

It’s also really simple to use and has hundreds of free stock images for you to choose from and lots of font options too.

I hope these quick hints are useful to you. If you have any questions about any of the points in this blog post feel free to comment or email us at: stacey@kiwimedia.co.uk.

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