Our client ‘Clear Debt Solution’ asked us to help reduce the cost of their Facebook ads. They were paying £35 per lead and gave us a target to reduce this cost to £25 per lead and guess what? We smashed it!!
What we did:
We conducted a thorough analysis of the market prior to producing any ads. This includes pulling together a ‘customer profile’, what are their key characteristics, where do they live, what are their hobbies, what Facebook pages do they like…..
Once we we’re happy with the data we’d pulled together we launched our ads to our target audience. After 3 days of testing time, we made a few amends to optimise results.
After one week of optimising the ads we reduced the cost to £4.80 per lead (average cost over 3 ads). It’s safe to say they are more than impressed. Here’s the evidence: